Korreksies

Abstract Sharing Economy

• The Sharing Economy is a topic that has been attracting a great deal of attention lately.

• When it comes to vacation rentals, like Airbnb, or transportation solutions like Uber, startups pick up the collaborative model and consumers embrace the age old “sharing is caring” philosophy.

• In order to gain a deeper insight into the sharing economy topic, the conceptual and economical principals will be described in detail.

• Whilst analyzing the business model of Airbnb and Uber, the SWOT-analysis will give indications about the future potential of those companies and also the overall industry.

• Amongst others, the advancing digitalization enables sharing economy companies being able to offer a fast, on-demand and convenient opportunity to share personal belongings with strangers.

• Also increasing ecological awareness leads more and more people to share resources versus to own and underutilize.

• The quantitative study was carried out via an online-survey with 110 participants.

• Within the survey the aim is to clarify if there is already a broader acceptance and how this varies between different sociodemographic characteristics by using mainly contingency tables.

• This can be used to draw conclusions about the different user typologies using sharing economy.

• One of the key findings is that although the actual usage of sharing economy services is still quite low the indices show a broad acceptance.