Texto de Camille90 - English
Starbuck's
- The presentation that I liked the most was this about Starbuck’s.
- In fact, I am a habitual consumer of Starbuck’s products.
- I like this brand but I was never questioned myself about what do the success of the brand.
- For example, I was never seeing that the Starbuck’s logo was a siren.
- I think when we like brand it is interesting to know more information about origin of the brand like the fact that the first Starbuck’s was create in Seattle.
- Moreover, during the presentation I learned that Starbuck’s have more success in Asian country than in European country, because Starbuck's look like more European culture than Asian culture.
- So there is more concurrence for Starbuck’s with other similar European firms (such as “Pomme de pain”, “Casse-Croute”, etc…) While, Starbuck’s is almost a monopole in Asian country and get more success over there.
- I was never thinking about all this information until this presentation.
- I finally see Starbuck’s with new eyes.
- Camille90January 2013Vote agora!
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