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Starbuck's

• The presentation that I liked the most was this about Starbuck’s.

• In fact, I am a habitual consumer of Starbuck’s products.

• I like this brand but I was never questioned myself about what do the success of the brand.

• For example, I was never seeing that the Starbuck’s logo was a siren.

• I think when we like brand it is interesting to know more information about origin of the brand like the fact that the first Starbuck’s was create in Seattle.

• Moreover, during the presentation I learned that Starbuck’s have more success in Asian country than in European country, because Starbuck's look like more European culture than Asian culture.

• So there is more concurrence for Starbuck’s with other similar European firms (such as “Pomme de pain”, “Casse-Croute”, etc…) While, Starbuck’s is almost a monopole in Asian country and get more success over there.

• I was never thinking about all this information until this presentation.