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seven children frequently goes to school without having breakfast.

The consequence of skipping this important meal is that primary school pupils lose almost 8,4 weeks of their learning time because lack of food is the main responsible for losing concentration in the classroom.

Also, many teachers witnessed students falling asleep just for skipping breakfast.

The main reason for this phenomenon is connected to the increasing level of poverty that British families have been suffering in the last few decades of the 21st century.

Foodbank charities such as Oxfam has revealed that many British have fallen on hard times and have to rely on charities food ration to survive.

A school business manager launched this solution eight years ago with great benefits to the pupils of St.Geroge Primary School in Manchester.

However, government cutbacks have obliged lots of breakfast club to shut down.

In an attempt to help schools, Kellog's has decided to launch a campaign to feed school children in the most deprived areas of England.

The initiative consisted of donating a meal to a child each time a meal every time a special pack of cereal is bought from a supermarket or when a breakfast club shares a video on the company's webpage, so that poor parents won't have to struggle to provide a meal to their children.