Phil Knight founded the company in 1964.
Although the name was later changed it was initially founded as Blue Ribbon Sports.
These bags would compress when impact took place then quickly expand back to regular size.
A former aerospace engineer helped the company come up with that feature.
In the early 1980's Michael Jordan was signed to a contract to endorse the company.
He was, at that time, early in his NBA career and was just beginning to take hold of the league and of his marketing potential.
The Air Jordan line came out as his signature model in the next year.
Michael's Air Jordan line brought the basketball spotlight to the company.
The shoes were not allowed to be worn during a game because they did not meet the league dress code at that time.
Even though he was warned of this Michael still wore the shoes and received fines for each time he did.
The fines worked as an advertisement for Nike and Michael because it consistently put the Air Jordan's in the news for everyone to see.
In 1986 Michael won the slam dunk contest and became interested in playing a bigger role in the designing of the Air Jordan line.
Because of this the line started being manufactured with materials that were lighter and in a three-quarter cut shoe instead of a high top.
The Air Jordan line sales elevated to all time highs as it was now not only endorsed by one of the top stars in the NBA but also partially designed by him.
That extra feature helped separate the line from other products as it carried a special Michael Jordan touch to it.
After the Air Jordan line exhibited such great success many other NBA players also decided to endorse the company's products.
This led to Vince Carter, Kevin Durant, Chris Paul, Carmelo Anthony, Dwayne Wade, Kobe Bryant, and LeBron James all taking a part in the business.
Many of these players also decided to lend a hand in designing their line so it would match their thoughts of what the line should look like.
Since many players back the Nike basketball shoes they are definitely a good choice for someone that plays that sport.
They are also very good looking shoes as many of the stars add their own personal touches to their lines.
So not only are the good to play in but they are also nice to look at.
April 2013
Bầu chọn ngay! 