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Tekst fra Heiley123 - English

  • Artria Bet on E-Cigarette Firm

  • Facing the accelerating decrease in cigarette sales, Altria Group, the biggest U.S. tobacco company made a $12.8 billion bet on Juul Lab Inc., a controversial startup e-cigarette firm.
  • The investment for 35% stake in Juul upended Altria’s steady and reliable stoke price and ruined Altria’s credit rating.
  • Also, the deal intensified scrutiny of Altria by federal regulators.
  • Many mature companies all face the dilemma of adopting strategy to respond to new entrants – whether to buy these disrupters or not.
  • According to Altria’s count, there are 12 million adult vapers in US and the number is growing quickly since many people are looking for less harmful substitutes for cigarette.
  • Although Altria has tried to develop its own e-cigarette products, its conservative and cautious culture makes it difficult to innovate.

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