Javítások

Val-entin szövege - English

  • Shopping in Shanghai

    • I did some shopping, not because I needed new clothes but just because I was told that the shopping experience in Shanghai was very different from the one in Europe and I wanted to experience it myself.
    • First, you can bargain almost everything.
    • That is why, when you go shopping in Shanghai your state of mind is completely different from when you go shopping in Europe.
    • In Europe, you have a fixed budget and you know you will have to pay the price tag whereas in China everything is possible, you can always bargain before buying something.
  • Consequently, I think clothes do not have the same social function in China.
  • Unfortunately, in Western Europe your clothes are a very strong indicator of your social background.
    • Your clothes often explain your social background because everybody knows approximatively how much you have paid for yours clothes.
  • Employees of some investment banks are even expected to change their suits when they get promoted.
    • Indeed, when you have an entry level position in these banks (when you graduate from a business school’s master), you are expected to wear proper clothes but you are also expected not to wear too expensive clothes because it would be interpreted as if you was trying to look like somebody you are not.
  • On the contrary, in China, clothes do not seem to be an indicator of your social background.
  • Second, Chinese people try on clothes in the shop in front of everybody.
    • When a man tries on only a tee-shirt he does not use the cabin.
  • You can see Chinese men who take their tee-shirt off and put on one of the shop’s shirts in front of everybody.
    • In Europe, even if being shirtless is not sexually charged (for a men), trying on clothes is something intimate and personal that you cannot do in front of everybody.
    • Actually, it depends on the context, being shirtless or being beside a shirtless man is not disturbing if you are on the beach.
    • However, if you are shirtless in an urban area or in the middle of a shop, it turns out to be very disturbing.
    • It is as if the limit between what is intimate and what is not depends on the context.
    • In a crowded beach a shirtless man can stand beside a woman even if they don’t know each other.
    • However in an urban area or a shop, the girl would avoid crossing the way of the shirtless man because if she stood next to the man it would mean they are intimate, they are close….
    • Here in China this distinction does not seem to exist: some woman in the crowded shop stood close to the shitless men who were trying clothes and neither the men nor the women seem to feel disturbed by the situation.
  • Moreover, when you try on clothes, you take a look in the mirror to check if the clothes fit you and that is also considered as personal and intimate in Europe: you would feel uncomfortable to have a look in the mirror in front of everybody.
  • That is why I think the line between what is intimate and what is not is very different between China and Europe.
    • Third, I experienced the fake market.
    • I heard of the Chinese fake markets before arriving in Shanghai but I did not expect them to be so “obvious”.
    • I thought they were trying to be hidden or to look like “classic shops”.
    • I thought the fake market would be hidden in the middle of a bunch of classic shop in order to avoid the police checks.
    • I expected the public administration to try to close this kind of market but actually everybody knows that it is a fake market and nobody cares.
  • … Fourth, the second surprising thing for me about the fake market was the customer experience (but it is also true for the classical shops).
  • When you walk in the fake market you are always harassed by the shop-assistants who try to sell you a lot of different things, and even if you say no, they will keep trying to sell you different products.
    • In Europe, the shop assistants come to ask you if you need help, information or advice but they do not try to sell you something directly because they know European customers like to take their time to choose something.
  • Moreover, European customers do not like to be encouraged to consume.
  • If I want a blue shirt, I’m more likely to buy it if I find it myself or if I ask the shop assistant to bring me this kind of shirt than if the shop assistant comes directly to encourage me to buy the same blue shirt.
  • Maybe it is because we like to feel that we are not forced to buy something, we like to feel that we have the choice.
    • But in China (according to what I have seen) people are more likely to buy a product if the shop assistant encourages them to buy it and if he is very insistent.
  • I do not know why.
  • The customer experience seems much more intense and noisy in China than in Europe.

KÉRLEK, SEGÍTS KIJAVÍTANI MINDEN MONDATOT! - English