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Changes in Consumption Today we spent more money in non-essential items like smart phones, cars, computers etc. then we've done 50 years ago.

It seems to be, that basic-essentials like foot, clothes etc. aren't important as luxury goods are.

The Consumer of the Future In the future we have to face with the rising consumerism in Asia, nowadays only 16 % of the population in China are consumers as we are in Europe.

Most of the companys which deals today with Asia looking in bright future, but if the development with the ring market in Asia continued as it do at the moment, we will look in future without enough resources and a degeneration of environment.

Consumerism Our consumerism is following only one guideline more, more, more we buy things we don't need only to clarify our own.

Of course we support our retail shops and our government with the huge rate of taxes we pay for luxury goods.

Most of the company's aren't interest to create quality goods.

Because a long durability creates no profits.

It is absolutely clear that the resources are ultimately and if there are gone we have to face with a much bigger problem than lower profits.

Advertising The advertising inform the consumer about a product, it also can be use to create a lack in the minds of suggestible consumer.

In some country’s advertising get controlled of sexism, brutality an indecency by the government to protect the consumer.

Advertising can be shown in the TV, next to the roads on big posters in letters just on each area which many people have to see it.

Globalisation, the Consumer and the Worker The globalisation is a deeply controversial issue of humanity.

Poor nations have the possibility to grow by trading with foreign country’s.

But on the other hand opened the globalism, multinational corporations the door to rise enormously and as a result kickt the local enterprises out of the business.