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    • converse part 3

    • With some brands, its identity is in the spirit of the brand, in the designer, in a color.
  • For Converse, it is characterized by two facts.
    • In the first place the name and their logo, emblem of the brand, present on all the pairs produced without exception.
    • And this logo has evolved since its creation.
    • The original logo is the one of the rubber shoes Company.
    • We find the color red, a sign of quality, adorned with the following sentence: “Outside the Trust” We try to reassure the customer as to the safety and quality of the shoe.
  • Then followed the creation of the famous blue All star, still present today.
    • An interpretation exists, although it is controversial.
  • They say the shoe is so light that with every jump it takes us to the stars.
  • Over the variations and new collections, Converse kept the blue star but invented new logos, the goal being to always keep the star.

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