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    • converse part 2

    • At its beginnings, the American firm manufactured rubber clogs which were notably worn by inmates of penitentiary centers in the United States and lined boots, with a non-slip sole, but it is also the most sold shoes and cost 5 dollars.
  • Thousands of shoes are produced in factories every day.
  • To make his business grow, Marquis decided to diversify and began to take an interest in basketball sneakers.
    • In 1917 the converse we know today was born, popularized by American basketball player Chuck Taylor.
  • It will help improve the aesthetics and comfort of the shoe.
  • He democratizes it by wearing them to each of his matches.
  • Since then, his name has been inscribed on the logo of the firm.
    • And above all, the basketball player will have given his name to the company’s hottest product.
    • In 1913, chuck Taylor’s name is printed on the emblematic blue star situated on the inside face of the shoes.
    • It’s by this way that the Chuck Taylor All Star was born In the US, Converse is also popular thanks to its past engagements.
    • Indeed, as opposed to the luxury brand Hugo Boss who dressed the Nazis, during WW2 Converse supplied the US Air Force with boots.
    • The firm knew how to grow by sponsoring athletes The company has been able to grow by sponsoring athletes and even sports competitions of all kinds, for example, badminton, tennis, skateboarding or basketball.
    • During the 1950s Almost all NBA players played with the Converse All-Star.
    • And it’s a recognition that in 1984, Michael Jordan wore a Converse model.
    • Converse being the main sponsor of the Olympic Games in Los Angeles.

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