Text from IrinaSablina - English
Marketing Psychology
- These days we’re all supposed to be independent free-thinking individuals.
- But it is not really case.
- Study showed that we all tend to behave in shops in certain ways.
- Firstly when people stroll down shopping malls they keep to the right.
- Also when they enter a store it takes them 5 to 15 paces to move from walking speed to shopping speed.
- So shops put at the end this Zone or to the right.
- This is why we find the fast-food restaurants on left.
- People will readily cross a line of pedestrian traffic to eat but rarely to make an impulse buy.
- Secondly signature items- the stores famous brands - are at the back of the store, so that shoppers will have to pass the whole range of goods.
- For the same reason many clothing stores place the fitting room at the back of the store.
- It some ways to manipulate our retail psychology by shops.
- IrinaSablinaApril 2017Vote now!
PLEASE, HELP TO CORRECT EACH SENTENCE! - English