Korrigjime

NDIHMO NË KORIGJIM TANI!korrigjuar

Tekst nga IrinaSablina - English

  • The retail Anthropology: Main rules

    • In the 1970s the American Paco Underhill created the field of “retail anthropology”, using observation to analyse what worked and didn’t work in stores.
  • His findings showed that we all tend to behave in shops in certain ways.
    • Firstly when people stroll down shopping malls they keep to the right – the Invariant Right rule.
    • Also when they enter a store it takes them 5 to 15 paces to move from walking speed to shopping speed – Transition Zone.
    • So shops should be put at the end this Zone or to the right.
    • This is why we find the fast-food restaurants on left.
    • People will readily cross a line of pedestrian traffic to eat but rarely to make an impulse buy.
    • Secondly items that require perusal should be placed in wide aisles without danger for customer of being bumped into or being touched from behind– the Butt Brush Factor.
    • Thirdly signature items- the stores famous brands- should be at the back of the store, so that shoppers will have to pass the whole range of goods.
  • For the same reason many clothing stores place the fitting room at the back of the store.
    • It some ways to manipulate our retail psychology by shops.

JU LUTEM NDIHMONI PËR TË KORIGJUAR ÇDO FJALI! - English